My name is Jason Willard.


I have been a woodworker for around 30 years now and have built fine furniture, cabinets, tables and chairs. I have also worked in commercial production shops, where I designed and built unique pieces with great attention to detail.

But, life is short and I’ve decided it’s time to pursue my real passion which is building guitars. My love for guitars started a long time ago and was inspired and fueled by my friends candy apple red Fender Stratocaster.

It sparked my imagination, It was a visual, tactile and auditory experience, it was cool it, was fun, it was friendship, it was power at your fingertips, it was the lines and color. I’m sure you know what I’m talking about in your own way. As time went on and I embraced wood working I knew I had to build guitars. Because guitars have such unlimited design potential, I can use my imagination and problem solving skills to build unique guitars that satisfy my creative needs.

My approach to crafting instruments is simple…

  1. Put new spins on traditional favorites.
  2. Use only the most beautiful and high quality woods and components, meaning my guitars are guaranteed to stand out from the crowd, plus help you achieve the vision and sound you have in mind.

I build and design 100% unique one-of-a-kind guitars, but, as a musician, I’m sure you know looks aren’t everything. It’s the sound and playability which really count and is why my guitars are made from only the most high quality electronic components and hardware. I use DiMarzio pickups exclusively due to their high standards and gorgeous, rich tone, (I can install any pickup or part you want.)


My goal is to build a remarkable, high quality guitar we can both be proud of and which you will love to play for the rest of your life! Though they may cost a bit more than a commercial brand and you may have to wait a little longer for it, this is only because of the many hours I spend designing and crafting your instrument. If you know anything about how custom guitars are built, you’ll know this is the exact opposite of store bought cookie cutter commercial brands (most of which are made in overseas countries by underpaid and uninterested workers), whereas mine are handcrafted entirely by myself from shaping and contouring the body and neck to installing the electronics, so that every guitar becomes a unique piece of art which allows you to express your personality and skill as a musician.

When you choose me as your personal luthier we will work together to create the instrument of your dreams, I will help you choose the perfect body style, wood, pickups, electronics, tuners and tremolos. If you want a custom shaped neck I can build one to your specs or I can work with you on a design of your own so that you will realize your ultimate vision.

Now, about pricing and payment:

  • A non-refundable deposit of 1/2 of the total cost will be required before I begin your build.
  • Depending on my work load your guitar should be ready in about two months.
  • Also, I have some guitars already in stock and if you want one of these I can ship it within 1-2 business days.

(NOTE: Certain custom options will incur additional costs depending on your requirements.)

So if you’re ready to ignite your creativity and success as an artist then let’s get started immediately.

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